A life coach is a professional who helps individuals identify and achieve their personal and professional goals by providing guidance, support, and encouragement. Life coaches work with clients to clarify their values, strengths, and aspirations, and then assist them in developing strategies and action plans to overcome obstacles and create positive change in various areas of their lives, including career, relationships, and personal growth. They often employ a variety of techniques and tools, such as goal setting, visualization, accountability, and mindset shifting, to empower their clients to reach their full potential and live a more fulfilling and purpose-driven life.